Love Football? Become a Football Coach and Earn £200,000 a Year

Would you like to develop a full-time career helping to change the way football is thought of, trained and promoted in the UK?

At Socatots & Brazilian Soccer Schools it is our mission to improve the coaching, mentoring and development of children throughout the UK. This is your opportunity to enter the Sports industry, without having to accept, often unsustainable pay levels and limited career progression. We offer the highest possible quality education and continuous development to all of our franchisees and coaches.

Why Choose to Work with SOCATOTS & Brazilian Soccer Schools?

Unlike a lot of franchise companies, Socatots & Brazilian Soccer Schools only thrive on your success, the decision of whether to run a franchise must be right for both you and us, which is why we do not hard sell or exaggerate our earning claims. What we do want are highly motivated and exceptionally talented individuals to run franchises.


What our Franchise Owners say

Our Friends and Graduates

Futebol de Salão initially acted as a springboard for the international careers of Brazilian football stars, such as Rivelino, Zico, Careca and above all, Juninho. Since the UKCFDS exported these methods to the UK in 1996 many more players but also coaches have been positively developed and gone on to have professional careers doing what they love:

  • Micah Richards – Former England International;
  • John Farnworth – World and European Football Freestyle Championships, holder of 5 Guinness World Records;
  • Ryan Fraser – Bournemouth FC, Scotland International;
  • Indie Cowie – Guinness World Record holder, Football Freestyler;
  • Marlon Fossey – Fulham FC, USA U20 International;
  • Abby Towers – Sunderland AFC Ladies, England Ladies;
  • Peter Pawlett – Dundee United, Scotland U21 International;
  • John Bostock – Toulouse FC;
  • Ben Wrigglesworth – ‎European Scout, Wolverhampton Wanderers FC;
  • Kristian Wilson – Performance Coach,  OGC Nice;
  • Cole Kiernan – Sunderland AFC;
  • John Herdman – Head Coach, Canada men’s national soccer team;
  • Peter Sturgess – FA National Development Coach;
  • Michael Beale – First Team Coach, Rangers FC;
  • Aiden White – Heart of Midlothian FC, Republic of Ireland U21.

and many more.

“The whole Futebol de Salão thing really interests me because it is a different way of teaching kids to play the game. They’ve been doing it in Brazil for years and they are one of the best teams in the world, so there must be something in it for England, it could well be the way forward.”

Michael Owen

Former England International

“I cannot believe what I see with Brazilian Soccer Schools and SOCATOTS, it is amazing and it is something completely different and very special. It will have so many benefits for football and for kids in general. Socially, physically and technically I can see this, having such a positive influence for future generations across the world.”

Carlos Alberto "Capita" Torres

Brazilian former footballer (Born :17 July 1944 – 25 October 2016)

“Brazilian Soccer Schools gave me a great introduction to my coaching career and allowed me to remain open minded about many things within the game. This together with Socatots is a great concept and route for young coaches to take into the game. From a personal point of view working within a franchise also allowed me to experience many other important things such as building up my hours working with children at the grassroots level, acting as a mentor for them as well running the business side of things such as marketing and taking responsibility for my own schedule of classes.”

Kristian Wilson

Performance Coach, OGC Nice

“Players touching the ball 600 percent more often learn far faster, without realising it, than they would in the vast, bouncy expanse of the outdoor game.”

Daniel Coyle

Author, The Talent Code

Learn more about our franchise opportunities and download our information pack.

What does the average Franchise look like?

On average each regional centre operates with 300 children attending weekly sessions. Some of our more established and highest earning centres which have been running 5-10 years have between 650-1000 players attending weekly sessions. As you can see above, our coaching syllabuses have also helped many players and coaches alike, enter the professional game of football.

At the above levels of customer numbers successful applicants can fulfil for what many is the dream of working with children on a full time basis and achieving the feel good factor of doing something positive for society as a living.

Financial Details

Investment Cost

UKCFDS offers low-cost franchise opportunities with a high return on investment potential for someone with a strong desire to succeed. The following table should help outline a full costings picture for anyone looking to invest in a franchise.

Initial Franchisee fee*, including:
• territorial exclusivity
• intellectual property rights
• access to coaching know how
• business support tools
• ongoing business and
leadership consultancy
£ 5,000 At signing of Franchisee agreementUKCFDS
Coaching equipmentINCLUDED Before openingUKCFDS
Insurance£ 200 Before openingThird party
Training week expenses£ 100 Before openingThird party
3 months cash flow reserve:£ 2,000As IncurredYou Determine

Total Estimated Minimum Start-Up Costs: £ 7,300

* the initial franchisee fee varies according to the size of the territory awarded and the different economic indicators in each area. The area modelled in the above costings table is set to an area of 100,000 in population numbers.

Earning Potential

The amount you earn is quite frankly up to you. Running to one of our business models a franchise with 650 children we estimate a conservative turnover of £200,000 per annum. This is not guaranteed, it could be more, or it could be less. We encourage you to aspire to a lot more and can tell you how to do it.

Learn more about our franchise opportunities and download our information pack.


SOCATOTS is a leading provider of football-related physical development activities for young children aged between six months and five years. It offers a unique approach designed around systematic training sessions involving parents’ active participation. SOCATOTS presents a complete programme full of popular, fun and engaging activities for children and their parents.

SOCATOTS’ mission is to engage more and more children in physical activity, using football as a medium. We teach basic movement patterns, balance and motor coordination. Most important, we ensure that physical activity is fun. Everything we do is centred around helping children develop first as people, then as sports enthusiasts.

The benefits are as follows:

    Our program supports a child’s overall physical development, as well as helping them develop intellectually. All classes are run under the guidance of experienced coaches.
    We encourage children to enjoy physical activity, showing them how to train safely and responsibly. We instil a feeling that exercise is beneficial and healthy.
    In SOCATOTS sessions children socialise with other children of their own age. They learn to share and cooperate, and to be creative in the way they perform their tasks. Both boys and girls participate in classes.
    SOCATOTS is unique – no other programme offers such fully-rounded development from the age of six months to five years. All activities are carefully designed to be age-appropriate, and are set up so that children can participate in physical activity all year round.
    Activities are fun and enjoyable, and structured to introduce children to the idea of participating in organised activity.
    Parents’ involvement in the sessions increases the children’s self-confidence and self-esteem, whilst strengthening the emotional bond between child and parent.
    We take account of each child’s needs and progress, celebrating their successes and helping them overcome any areas they find more challenging.
    SOCATOTS develops sound ball skills in both feet. At the same time, we teach the importance of fair play and abiding by the rules.

Brazilian Soccer Schools

BRAZILIAN SOCCER SCHOOLS is a grassroots football organisation with a worldwide network of coaches that has the unified objective of providing a unique but structured football education to children from the ages of 5-18. This is achieved through a specifically designed syllabus of 200+ individual core movements and skills, which are taught and evaluated using our proprietary method of assessment the Skills Badge Scheme. Futebol de Salão allows the core moves and skills taught and assessed in sessions to be integrated into the insanely fast, tightly compressed & highly pressurized environment of 5 a side football.


“I used to train at Brazilian Soccer Schools two or three times a week. We used a small ball, which was supposed to improve technique and touch, and it was a good thing to do, especially being a defender, as the better you are on the ball the better it is for your game. ”

Micah Richards


The central aim of Brazilian Soccer Schools is to encourage children to spend longer working with the ball practising and developing their skills.

4 key aspects of the methodology:

  • emphasis on individual skills
  • Futebol de Salão
  • increased time training with the ball
  • physical, mental & tactical training


  • University of Northumbria carried out a study comparing training sessions at Brazilian Soccer Schools and those at a professional Football Club’s Academy. Whilst at training sessions, the percentage of time that the players were engaged “on task” was: Pro Club – 16%, Brazilian Soccer Schools – 53% (the average for elite sports coaching worldwide is around 20-30%). Of this “on-task” time, the following statistics were derived from the time spent undertaking “motor appropriate activities” – namely activities which will improve the players football at their appropriate level: Pro Club – 33%, Brazilian Soccer School – 92%.
  • CHARLES BUCKLEY, Manchester Metropolitan University: Dr. Buckley compared the benefits of children training with Futebol de Salão to show a far greater improvement, particularly with the juggling and dribbling tests that were carried out. Dr. Buckley concluded that “Futebol de Salão, when compared to conventional approaches to soccer skill development appears to offer exciting potential for improving performance.


  • Per Game: % of time the ball is out of play VS Touches per minute (tpm)
  1. 11-a-side: 34.62% VS 0.60 tpm
  2. 7-a-side: 14.11% VS 0.769 tpm
  3. 5-a-side: 1.78% VS 2.73 tpm
  4. Futsal: 11.59% VS 2.60 tpm
  5. Futebol de Salão: 5.12% VS 7.95 tpm

Source: Academic research provided by the FA and FIFA research departments.


  • Iain Milligan, Andy Borrie and Rob Horn, Technical Analysis of Futebol de Salão and Mini-football.   

“The results from this study indicate that Futebol de Salão provides players with greater opportunities to perform basic football techniques compared to Mini-football. It is suggested that more effective participation through increased ball contact accelerates the acquisition of technique.”


Let's talk business

Join the growing UKCFDS network and by opening and running your own business under the Socatots and Brazilian Soccer Schools banner.

Our comprehensive franchising system will help you in successful developing, growing and monitoring your business.

We pride ourselves on offering outstanding training and support for all areas of your business. We will be there to support you each step of the way as you achieve your goals.

    1. An access to integrated IT platform based on custom-made CRM System:

  • G Suite based email, calendar and document collaboration system
  • Customer Relation Management system responsible for digital mirroring of every business event in your organisation,
  • Performance Analytics
  • Automatic Online Enrolment
  • Sub-franchise management
  • Multi-level lead management
  • Coaching database
    3. A vast Knowledge based on year of experience:

  • Goal setting and planning sessions
  • Development and growth support
  • Online coaching database for session planning
  • E-learning platform
  • Online operations manual
  • Public Relations framework
    • 2. A complete set of marketing materials, both printed and digital:
  • Programme specific websites in Responsive Web Design technology
  • Websites and online booking system integrated with CRM to minimize user effort
  • SEO and Adwords management support
  • Access to marketing material templates
    • 4. A personal contact with our most successful franchisees across the globe:
  • Annual International Coaching Weeks
  • Business Development Forums
  • Encouraged networking among fellow coaches
  • Inter-seasonal coaching and business development meetings
  • Common sourcing of equipment
  • Basic legal support

Available territories

Many prime territories are available within the UK

The costs are not set in stone, but rather we split the areas into postcodes (eg CB1, CB2 etc) and we calculate the pricing by the volume of population eligible for you to recruit in the postcodes you choose to acquire. We award exclusive and protected territories, meaning no one can operate one of our Franchises in the Territories that you acquire.

Below we have an illustrated world map and general list showing the global reach of our current Socatots & Brazilian Soccer Schools network, who are all striving for the same vision.

List of countries

1. Poland

Website Link

2. Canada

Website Link

3. Netherlands

Website Link

4. Germany

Website Link

5. Australia

Website Link

6. Turkey

Website Link

7. South Korea

Website Link

8. Croatia

Website Link

9. Zimbabwe

Website Link

10. Italy

Website Link

11. India

Website Link

12. Malaysia

Website Link

13. Czech Republic

Website Link

For any other International Enquiries

Website Link

Ideal Candidate

There are many qualities that we are looking for in each prospective Franchise applicant which we will set out below, but remember, we are always there to support our Franchise partners once the application process has been completed, and a Franchise awarded.

  1. A passion for working with children every day, and having a large part to play in their ongoing development
  2. Principles of coach development that match our own philosophies of how children should be educated and developed
  3. A thirst for hard work
  4. A willingness to follow the operations procedure that is recommended by us, and based upon previous success
  5. Experience of building and managing customer relationships

The Steps to Become a Franchisee

Initial Enquiry

You make an initial enquiry by filling in our contact form

Initial Call

The purpose of the initial call is to learn about one another and to answer any initial questions you may have. You should be prepared to provide your personal and professional background.

Evaluation Form

This form allows you to tell us more about yourself, and the reasons behind your passion for wanting to work with children.

UKCFDS Concept Presentation

Once we will review your form, we will schedule a time to give you more detailed information about the brands and our franchise opportunity .

Non Disclosure Agreement

You will be asked to sign a non disclosure agreement before scheduling a discovery day.

Discovery Day

You will have the unique opportunity to meet face to face with the team and watch some live classes in an operating territory.

Business Planning

We will teach how our business models work. Financial projections, demographic aspects and other operational topics will be discussed.

Franchisee Agreement Signed

After the steps followed above, we will sign the agreement and get to work on launching your new venture with you!

To find out availability in your area – get in touch!

Our Story

“I don’t want to copy Brazil, that would be pointless, I wanted us to be better”. Simon Clifford

SOCATOTS & Brazilian Soccer Schools have a long and illustrious history dating back to the formation of the latter way back in 1996. This predates majority owner Rupert Lowe’s involvement and below we will explore this story further.

Founder and former owner Simon Clifford’s initial research began in 1989 following a study into youth development in Holland, Spain, France, Italy and England.

Later Simon embarked upon a fact finding mission to Brazil with only a £6,000 loan, which resulted in what we think is a training system that gives committed and hardworking participants the best chance at succeeding as not only professional footballers but well-rounded individuals. The first Brazilian Soccer School was started in 1996, in Leeds. Simon had become friends with the Brazilian star Juninho, which helped lead to the discovery of the game of Futebol de Salão. During his first spell at Middlesborough FC Simon managed to persuade him to come down to the school that he taught at (Corpus Christ in Halton Moor, Leeds) to take part in a health week initiative that the school were running.

Juninho got involved with the football coaching that Simon was running for the school team, enjoyed it but at the end of the session he asked Simon, “When do the children play Futebol de Salão?” At this point Simon had no idea what the game was or its importance in the culture of Brazilian football. Juninho explained that children in Brazil were brought up first playing only with a small, heavy ball with no bounce (Futebol de Salão) before moving on to conventional football in their teenage years. Juninho was astounded that it was not also played in the UK and Simon was fascinated by the explanation of the game. Juninho arranged for some Futebol de Salão balls to be sent over for Simon to use.

The benefits to children’s technique were very easy to see and prompted Simon’s initial trip to Brazil to discover exactly what lay behind Brazil’s historical dominance of world football.

Later, in 2003 Simon developed the Socatots scheme that sees children between the ages of six months and five years taught basic movement and football skills in a pre-school type environment. The idea was conceived after Simon could not find any age appropriate activities for his daughter, Mary whilst she was in the preschool age group.

The next chapter in the history of the organisation came in December 2012 when Rupert Lowe, ex Chairman of Southampton FC and FA Board Member took full control and ownership over from Simon Clifford.

Under the new ownership structure plans are in place to undergo the next stage of expansion and we are very grateful for the continued hard work and support of the current family of franchisees who are helping to transport such a wonderful development product to children across the world.

Our Team

Fred Lowe: Managing Director: 

Fred has been working for SOCATOTS & Brazilian Soccer Schools in one way or another since 2010, when learning from founder, Simon Clifford. A graduate of Leeds University and FA Level 1 Qualified Coach, he has also spent time at Chelsea FC as a Marketing Intern in addition to previous experience of voluntary work for Garforth Town FC.

Rupert Lowe: Director:

Rupert was Chairman of Southampton Football Club in two spells from 1996 – 2006 and subsequently 2008-2009.

His main achievements included reaching the FA Cup Final in 2003, with consequent European Qualification for the club for the first time in nearly 20 years. Off the field he also secured the funding to develop the new St Mary’s stadium project in 2002 at a cost of £34 million, on time and on budget. He has also served on the board of the Football Association, Professional Game Board, Wembley National Stadium Limited and the Challenge Cup Committee.

His main vision, however, was borne out in the highly successful structure of the club’s youth academy that reached the FA Youth Cup Final in 2005 and has developed a track record of producing world class players, earning the club plaudits as well as millions of pounds in transfer fees in the process. The recipe for this model of success was in the recruitment of highly renowned youth coaching guru Georges Prost as well as a top class recruitment team and a local Hotel, Darwin Lodge to house the boys together. In terms of players produced, the results are there for all to see with England internationals Alex Oxlade – Chamberlain, Theo Walcott, Adam Lallana, Luke Shaw and Wayne Bridge all benefiting. This is not to mention the World’s most expensive player Gareth Bale, with dozens of others similarly inhabiting the professional league pyramid around the UK and beyond.

Rupert firmly believes in the syllabuses of Brazilian Soccer Schools and SOCATOTS, to bring great educational and sporting benefits to young people across the globe.


Will Partington: Head Coach, Brazilian Soccer Schools:

Will Partington is currently the Director of Socatots & Brazilian Soccer Schools Jersey as well as the Global Head Coach of Brazilian Soccer Schools worldwide.

Having been a long time admirer of founder Simon Clifford’s work Will spent a lot of time and effort tracking Simon down over 10 years ago to find out more about the now proven and highly regarded Brazilian Soccer Schools coaching programme. In the subsequent years Will made full use of his access to both the coaching syllabus and Simon’s yearly ICFDS coaching courses to ensure that he delivered the coaching syllabus to the best ability he could in his allotted franchise area of Jersey.

Will’s inaugural trip to Brazil was back in the days when he was a full English beach soccer international and spent time playing for the beach soccer teams of Vasco de Gama and Flamengo.

This was the first of what have now become annual research trips to Brazil, with Will now owning his own property in Rio de Janeiro. Over many years Will has immersed himself in the Brazilian culture and developed many friends within the Soccer industry and beyond out in Brazil. He has had trips to meet Jairzinho as well as visit Careca’s soccer school in Sao Paolo. This unrestricted access has continued to the present day where on his last visit he was given a free rein to observe the set up and coaching infrastructure within the Professional clubs Fluminense and Flamengo. Will even delivered his own even  sessions within their youth academies.

This has seen Will continue to build his coaching education and further explore the physical side of the game, combining this with the technique and flexibility displayed by players introduced to specific body and ball movements from a young age. In the midst of this journey Will has had so far had with Brazilian Soccer Schools he crossed paths with current owner Rupert Lowe when Simon Clifford accepted a job at Southampton FC with Sir Clive Woodward.


Paul Darton: Head Coach, Socatots:

In 2006 at the age of 16, Paul started his coaching career at a local football club which he used to play for. Purely by chance he later had the opportunity to enrol onto a football coaching course which was being run locally as someone had dropped out from the club he was working at, and consequently there was a spare place o the course. He has since gone on to complete the FA Level 2 qualification as well as the FA Youth Modules.

At  18 years old Paul began his journey with SOCATOTS and Brazilian Soccer Schools by working for  a previous franchisee in Bedfordshire as a part time job. However Paul has always wanted to pursue a full-time career in coaching, which is his passion in life.

Since he strongly believed in the methods and ethos of both the SOCATOTS & BSS programmes, in 2010 at the age of 20 he started doing some initial research into fulfilling this dream of coach football as a full time career. He decided get in touch with the team at Head Office about owning his own franchise. With some careful consideration and the backing of his parents who helped with an initial loan to help get the project started, at the age of 21, he signed a contract to become Franchise owner of ‘SOCATOTS Milton Keynes’ starting from April 2011.

Since then he has gone on to acquire a Brazilian Soccer Schools licence, as well as expanding his operation out to the areas of Leighton Buzzard & Buckingham. In 2017, Paul was appointed Head Coach of Socatots UK.

Franchisee Testimonials


To find out availability in your area – get in touch!

UK Confederation of Futebol de Salão


Cumnor Road, Wootton, Boars Hill

Oxford, OX1 5JW, United Kingdom

Company no: 03375317